5 Ways Marketing is Changing and Why Your Business Must Keep Up

5 Ways Marketing is Changing and Why Your Business Must Keep Up

It is not a surprise that marketing tricks and techniques are changing rapidly. Today’s customer is very dynamic, and you must know how to reach them in their busy schedules. Gone are the days when TV adverts, cold calling, and billboards were the only way to go. Thanks to technology, you can be able to market your products and services at a fraction of the cost and reach more people. These five techniques bring a new dimension to the marketing landscape, and every business must not be left behind.

1. Social media marketing

It makes sense to put your products and services right in front of people’s faces. Many companies have benefited from Facebook ads and using influencers to promote their products on their social media platforms. The amount of people conversing on twitter per minute is unfathomable, and that is why twitter is now a fantastic platform for marketing.

2. Affiliate marketing

With over 400 million people reading blogs each month, it is no wonder blogging has become the latest trend in marketing. Affiliate marketing is when a company collaborates with a publisher to promote their products or services in their blog or website. Websites with the highest following attract a lot of customers to brands because they come from a trustworthy authority figure. Statistics show that customers have to check one or two affiliate sites before purchasing anything to confirm credibility.

3. Go to the customers

If you want to reach more people, you have to get out of your comfort and go where the customers are. Sometimes that will mean attending local events like fairs, local festivals, flea markets, and expos. You can hire a booth or a stand at any of those events and start selling and promoting your products. Many people often visit malls and attend events when they are free, so that is the best place to be if you want to meet them.

4. Purpose-driven marketing

The 21st century may be categorized as vain, but that couldn’t be farther from the truth. Today, millennials are fighting tooth and nail to sustain the environment, eat healthier, and stand up for what they believe in. Marketing has moved from just pushing products down people’s throats to showing them how it will transform their lives. You have to be motivated by more than getting money because today, people are buying purpose, reason, and stories.

5. Be customer-centric

The world of business has also moved from what business owners want to what the customer is saying. Technology has made it easier to collect data in real-time and to socialize with customers promptly. Once you gather what they want, you develop your marketing strategies, services, and products to match that. Unfortunately, the needs of your customers will often change, which means you have to keep up with them and stay in touch.

Marketing has never been easier than it is today, thanks to technology. However, only creative giants will emerge on top because people are not impressed so easily. It’s essential to understand your clientele and what moves them, so you make everything about them.

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