Investment Boutique YYX Capital Created to Aid e-Commerce Business

Investment Boutique YYX Capital Created to Aid e-Commerce Business

Backers of some of Britain’s most successful technology and e-commerce businesses, including seven companies valued at over £1 billion, are to offer their expertise through a new investment boutique.

Michael Jackson, former chairman of Sage and PartyGaming, is to join forces with James Cox, founder of sleep tech company Simba, former marketing director of Zoopla from start-up to its £1.6bn IPO, Charlotte Harper, hedge fund and family office specialist Julian Barnett and The Garage Soho led by advertising guru Sir John Hegarty to form YYX Capital (

Focusing on consumer internet, e-commerce, B2B and SaaS (Software-as-a-Service) startups, the firm will offer investment advice to family offices and ultra-high-net-worth individuals, drawing on the experience of a team that has been involved in the creation of seven “unicorns” – tech-related businesses worth over £1bn.

Backers of seven unicorns create investment boutique YYX Capital

Though not a fund, the backers of YYX Capital will aim to co-invest with clients and will offer significant value to investee businesses through their extensive branding and marketing expertise as well as experience of scaling businesses globally. With over £50m of capital committed at launch – the firm’s commitments are expected to reach £100m per annum.

YYX’s Venture Builder arm will partner with early stage companies to help them grow and develop, providing them with access to an expert resource network.

Managing partner James Cox said: “Consumer internet and e-commerce is booming, and investors can draw on the unrivalled track record of our partners to help them find the right winners to back. We not only offer investment expertise, but know about the value of branding, marketing and how to scale businesses. We are the expert guides who can find the Eldorados in the technology jungle.”

Julian Barnett, investment partner, added: “My experience in running a family office has shown me that this area of the market is critically underserved. We see an exciting niche in which to operate.

The team also includes Raoul Shah, founder of global creative communications agency Exposure and David Hickson, former, where he played a part in one Europe’s biggest tech-exits (‘s $1bn disposal to Sabre Travelocity).

YYX Capital aims to source five-to-seven early stage deals a year, investing up to £10m per deal. It will also look to make two or three larger growth or special situation investments of up to £25m each per annum.

Unlike many venture advisors, the firm will not charge a management fee to investors, only making money on the successful realisation of investments. It has already picked up mandates from a number of leading family offices to outsource their venture investing.

Michael Jackson, chairman of YYX Capital, commented: “We see ourselves as partners to our investing clients – only making money when they do. This aligns our interests 100% with those of our clients.”

Julian Barnett, investment partner, added: “We believe that we can achieve greater returns than the conventional venture capital firms as we do not have the pressure to invest a set amount in a set time frame and so chase deals.”

Backers of seven unicorns create investment boutique YYX Capital