In the age of the gig economy, more and more people are focusing on their passions and side hustles as their main sources of income. Being your own boss and taking back your time has become the main priority for many working adults. One self-employment opportunity that has been growing in popularity in recent years is writing and self-publishing. The internet has made it so that independent writers can turn their craft into a profitable business venture.
If you’re a writer or blogger, you too can turn your passion projects into your income sources with the right tools. Beyond just having great content, you need to have set strategies and techniques for building your brand as a blogger. Because the internet is so vast, you need your website to stand out among your competitors in the search results. The best way to do this is with SEO tools like backlink building. Link building is a highly effective tactic for growing your brand’s influence online, but it can be difficult to deploy these strategies alone. This is why it’s a good idea for independent business owners, such as bloggers, to partner with a link-building agency to help them with their SEO efforts.
What are link-building services?
Link building is incredibly important for online businesses, especially small businesses. In order to improve your search engine ranking and bring in more organic traffic, you need to know how to navigate the search engine algorithm. The best way to find a link-building strategy that will work for your blog posts is to work with a digital marketing agency that specializes in backlink services. Link-building services involve specialized knowledge and tools that allow your website to gain relevance and influence by being associated with other high-quality websites.
LinkGraph is a trusted digital marketing agency that offers high quality link building services for online business owners. Their link-building services include website audits and evaluations. This way, they can determine your current rankings and site metrics so they can create a link-building strategy that is configured to your exact brand. They are able to find websites with quality content and high domain authority for link placements on your web page. LinkGraph has years of experience as an SEO agency, so they’re able to use their expert knowledge to find high-quality links for your blog’s backlink profile.
What makes a high-quality backlink?
Your backlink profile is what shows search engines like Google that your site is trustworthy. Building links with high-quality websites that are reputable is the most efficient way for smaller brands to improve their search engine rankings. The right link-building agency will be able to find relevant websites with original, high-quality content for your link placements. This helps increase your brand mentions among sources that Google’s algorithm prioritizes, which can increase your blog’s influence and SERP ranking. Quality backlinks are like a vote of confidence for both the search engine and potential readers.
What is the link-building process?
Link-building strategies typically start with a backlink analysis of your website’s current backlink profile. Before you can move on to content creation and adding new link placements, you need to have a good idea of how your current backlinks are performing and if they’re actually benefiting your web page’s SERP performance. A link-building company can complete this web page analysis for you and help with the optimization process. They can also find the most efficient and effective ways for your blog to grow its outreach and relevance among other trusted websites. Link-building tactics aren’t one-size-fits-all solutions, and this is why the link-building firm you partner with should be able to design a customized plan for your specific brand.
HedgeThink.com is the fund industry’s leading news, research and analysis source for individual and institutional accredited investors and professionals