Player expectations grow as fast as the online casino world. Today’s players want more than just a flashy app or to get bombarded with welcome bonuses – they’re looking for personalized, immersive and tailored experiences that match their playing style. Soft2Bet is at the front of this change with its innovative multi-brand platform and flexible technology. Today, we’ll explore how this change was made possible and why Soft2Bet’s approach is becoming the new industry standard.
What Makes Soft2Bet Different?
In the vast iGaming industry, Soft2Bet stands out with its high-performing platform solutions. It is solely designed to support advanced gamification features. This way of building systems allows for integrating unique elements – custom characters, bonus shops, achievement systems, weekly challenges and tournaments. The company boasts a portfolio of over twelve thousand casino games and over 400 live casino tables. More than a hundred providers supply all of these games. Soft2Bets’ sportsbook offers 60 different sports, over 1,2 million yearly events and coverage for over 30 global Esports events.
The platform also supports real-time CRM, an affiliate management system, and customer support, which is available 24/7 and speaks more than 14 languages. The customer support team processes more than 150,000 conversations monthly. Soft2Bet also offers tools to set up a wide selection of automated bonuses targeted to a specific audience and triggered by player actions. This holistic 360-degree approach allows operators to launch and manage online gambling operations more efficiently and seamlessly.
What is MEGA and Why has it Garnered Industry Recognition?
Soft2Bet’s innovative gamification engine MEGA (Motivational Engineering Gaming Application) is designed to further revolutionize user engagement in the iGaming industry. Unlike traditional gamification tools, MEGA is a standalone solution, allowing seamless integration into existing casino and sportsbook platforms. It offers plenty of interactive features like building your in-game cities or stadiums and transforming the gaming experience with missions, levels and personalized rewards. MEGA’s impact is evident in its performance metrics – a 400% increase in screen time, a 65% boost in Net Gaming Revenue, a 50% rise in deposit amounts, and a 45% uplift in Average Revenue Per User for operators. This groundbreaking system earned Soft2Bet multiple awards, including the “Product Launch of the Year” at the 2025 Global Gaming Awards EMEA and the “Unique Selling Proposition” at the SiGMA Europe B2B Awards 2024.
Industry Awards
- Executive of the Year – Global Gaming Awards EMEA 2025. Awarded to Uri Poliavich, Founder and CEO of Soft2Bet.
- Platform Provider of the Year – Global Gaming Awards EMEA 2025. Recognizing Soft2Bet’s turnkey platform solutions.
- Product Launch of the Year – Global Gaming Awards EMEA 2025. For the launch of Soft2Bet’s gamification solution, MEGA.
- Outstanding Contribution to Gaming 2024 – SiGMA East Europe. Awarded to Soft2Bet Invest for its €50 million iGaming Innovation Fund.
- In-House Innovation of the Year – EGR Nordics Awards 2024. Recognizing Soft2Bet’s internal innovation efforts.
Visionary Leadership Behind Sof2Bet
Uri Poliavich, the founder and CEO of Soft2Bet, is a prime example of revolutionary leadership and deep-rooted philanthropy. Poliavich grew up in Soviet Ukraine, and this early experience of limitations instilled in him a deep drive for success and meaningful change. In the early years, Uri relocated to Israel and, after obtaining a law degree from Bar-Ilan University, ventured into the iGaming industry. In 2016, he founded Soft2Bet – a very modest startup with state-of-the-art headquarters in Malta and more than 16 licences worldwide. Under his leadership, Soft2bet has truly transformed into a gaming powerhouse.
Beyond business success, Poliavich is also prospering as a philanthropist. In 2020, together with his wife, they founded the Yael Foundation, which supports over 13,500 children across 37 countries, focusing on enhancing Jewish education and community programs. “And that mindset applies not only to the job—but also to the charity. The charity fuels our purpose, inspiring us to grow the business and expand its impact. It pushes us to think bigger, act bolder, and build something that truly matters”, said Uri in his latest interview. His multilayered approach has earned him the SBC AWARDS 2024 title ‘’Leader of the Year’’.
The online gaming world will continue to evolve, and it’s clear that the future belongs to companies willing to innovate with purpose. Soft2Bet is shaping more than just casino experiences – it’s redefining the iGaming industry with bold technological advancements and a charitable heart behind the company. This type of leadership doesn’t just stand out in this crowded industry; it sets the standard.
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