Newcastle United has signed a multi-year partnership with global cryptocurrency exchange BYDFi, appointing it as the club’s Official Cryptocurrency Exchange Partner and sponsor. The collaboration aims to strengthen Newcastle’s international presence, connect with its expanding fanbase, and deliver new digital experiences.

Newcastle United announces a multi-year partnership with global cryptocurrency exchange BYDFi, strengthening the club’s strategy for continued international growth. Under the partnership, BYDFi becomes the Official Cryptocurrency Exchange Partner and sponsor of Newcastle United, aligning the fast-growing digital finance brand with the Magpies’ expanding global fanbase.
The collaboration provides BYDFi with a platform to showcase its financial solutions to new audiences while offering Newcastle United supporters access to digital tools, expertise, and enhanced fan experiences.
The partnership also supports the club’s efforts to strengthen its presence in key international markets, particularly in regions where audience growth continues at a pace.
Newcastle United’s global growth
Peter Silverstone, Chief Commercial Officer at Newcastle United, highlights the importance of the agreement, noting the scale of the club’s expanding international footprint:
“We’re excited to welcome BYDFi to the Newcastle United family. They’re an ambitious, forward-thinking brand whose mission to help people build their financial futures really resonates with us.
Our club has seen incredible growth in recent years – since the 21/22 season, our broadcast audience has ranked second among Europe’s top clubs, and in the Asia-Pacific region, we now attract the fifth-highest Premier League TV audience. Add to that being the fastest-growing club on Premier League social media last season, and it’s clear our fanbase is expanding at a remarkable pace.
This partnership gives BYDFi a fantastic platform to connect with our supporters around the world, and together we’ll be creating new digital experiences to bring fans even closer to the club.”

Michael Hung, Co-founder and Chief Executive Officer of BYDFi, emphasises the company’s long-term approach and the significance of its collaboration with Newcastle United:
“Lasting success, on the pitch or in finance, comes from doing the right things, repeatedly, over time. We’re honoured to partner with Newcastle United and to support a mindset where belief meets steady practice. That’s what ‘BUIDL Your Dream Finance’ means to us; BUIDL is our term for taking action that turns ideas into reality.
Partnering with one of Europe’s biggest clubs shows our ambition to continue our growth and reach new audiences. We are delighted to be working with Newcastle United and to reach their growing global fanbase.”
About BYDFi
Founded in 2020, BYDFi has rapidly grown to serve over 1 million users in more than 190 countries and regions. The platform has been recognised by Forbes as one of the Best Crypto Exchanges & Apps for Beginners of 2025. BYDFi offers a full suite of trading services, including Spot and Perpetual Contracts, Copy Trading, Automated Bots, and Onchain Tools, catering to both novice and experienced traders looking to navigate the digital asset market.
BYDFi’s mission is to provide a world-class crypto trading experience and empower its users by delivering innovative, secure, and user-friendly solutions that bridge the gap between the digital and real worlds.
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