Out of the $2.9B in total funding; Content Creator Startups attracted more than $800M investment in 2022.
In recent years, the creator economy has experienced a surge, allowing individuals such as bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn money from their content. Venture capitalists have been major supporters of this thriving industry, particularly after the COVID-19 pandemic, with an increasing number of investors eager to invest in startups that aid content creators in expanding and monetizing their content.
Initially, venture capitalists were not paying much attention to this space. However, with the creator economy gaining momentum, more investors are now interested in cashing in on startups helping content creators grow and monetize. Rather than investing in content creators themselves, VCs are focusing on digital tools and services that facilitate creators’ operations and monetization.
According to Crunchbase data, content creator startups raised $116.7 million in 2018, with the cumulative funding amount reaching over $920 million. A year later, funding increased to $1.2 billion, with companies raising around $279 million in funding rounds. After a significant slowdown in 2020, investment activity picked up in 2021, bringing around $600 million of fresh capital into the market. However, this pales in comparison to the record year of 2022, when content creators raised more than $800 million in funding.
As of 2023, statistics show that content-creator startups have raised around $2.9 billion in total funding, with a cumulative funding amount of $3.7 billion over the last four years. While the creator economy continues to attract investment, it remains to be seen whether the trend will continue or reach a saturation point.
2022 was a record year for Content Creator Startups Funding
In 2022, funding for content creators reached a record-breaking $800 million, as reported by Crunchbase data. The creator economy was previously overlooked by investors before the COVID-19 pandemic, but over the past four years, content creation has become a popular career choice among Millennials and Gen Zs. Despite the interest in online influencers, venture capital firms are not investing directly in content creators themselves but in digital tools and services that help creators operate and monetize their content.
In 2018, content creator startups raised $116.7 million, with the cumulative funding amount exceeding $920 million. A year later, this amount increased to $1.2 billion, with companies raising around $279 million in funding rounds. After a significant slowdown in 2020, investment activity soared in 2021, bringing around $600 million of fresh capital into the market. Nevertheless, 2022 was a groundbreaking year for content creators’ funding.
Crunchbase data reveals that venture-backed startups focusing on content creators raised $800 million in 2022, contributing to a cumulative funding amount of $2.7 billion. This amount increased by another $200 million year-to-date, with content creator startups raising around $2.9 billion in total.
US Content Creator Startups Outpace Europe and Asia Combined
US content creator startups have outpaced their European and Asian counterparts in terms of funding raised, according to recent statistics. Over half of the total funding amount, which was approximately $1.5 billion, went to companies based in the United States, with California being the leading hub.
In comparison, Asian companies have raised around $685 million, while European venture-backed startups have raised just over $470 million.
CrunchBase data also revealed that two out of the three most active investors in the content creator industry are based in the US. Techstars, a Colorado-based pre-seed investor and one of the largest in the world, has participated in 22 funding rounds thus far. Y Combinator, a US startup accelerator, follows closely with 13 founding rounds. Antler, based in Singapore, ranks as the third most active investor in this sector, with 11 funding rounds to its name.
HedgeThink.com is the fund industry’s leading news, research and analysis source for individual and institutional accredited investors and professionals