Introducing AdviceRobo’s JACQ, The World’s First Psychographic Credit Scoring Robot

AdviceRobo at Finovate
Introducing AdviceRobo’s JACQ, The World’s First Psychographic Credit Scoring Robot

New technologies and solutions have been applied to a number of long-running services. These always try to make them more accurate, faster and issues-free as far as they can go, and they have achieved  (in most cases) an impressively high hit rate. The latest comes in the shape of a new revolutionising solution able to sort out a psychographic credit score based on cultural and behavioural principles besides the well-known economic data. AdviceRobo’s team are behind such invention and it is said to give another twist to a controversial metric measure.

AdviceRobo demoed at FinovateEurope 2019 its revolutionizing solution to “assess credit quality by applying smart psychographic credit processing, artificial intelligence and the internet of things. This is world’s first solution that integrates lifestyles, attitudes and beliefs of people and other behavioural data into smart credit software,” they said in a press release.

Their goal is to improve the credit decisioning process by providing lenders credit software to expand their acquisition to so called thin file customer segments. Think SMEs, self employed people, migrants, millennials in the western countries and also billions of consumers in developing countries. “We leverage the psychographic and behavioural data explosion into smart risk robots that improve lenders revenue and reduce their operational and risk costs big time,” company co-founder and CEO Diederick van Thiel said.

Global market leading banks like BNP Paribas and many others already experience compelling benefits by using AdviceRobo solutions: 15% more sales at a 20% lower default rate, the highest NPS in the market and over 20% operational cost reduction.

Access to loans and Financial Inclusion

According to the company, their aim is towards providing financial inclusion as well as there are some 4.5 billion people worldwide who have insufficient or no access to loans, because they have little or no credit history. “Our software enables lenders to target these underserved customers and streamline their credit processes,” said Van Thiel. “This stimulates prosperity and the economy. Moreover, our software accelerates credit processes and identify the key risk signals of existing clients.”

Customer is in the drivers’ seat in this brand new release

Integrating facial recognition in authentication, a personal dialogue program and smart data validation are the core of this new software. The customer is in the lead in sharing data to further smoothen and shorten the lending process. AdviceRobo intends to transform global credit with JACQ, its Psychographic Credit Scoring Robot.

The AdviceRobo solution is Psychographic processing. “Using our questionnaire, we look at borrowers’ personality and behaviours, rather than relying only on credit histories. This gives a more rounded, accurate indication of an applicants trustworthiness. Our risk robot JACQ  gathers data from potentially unlimited data sources and applies AI to accelerate our clients’ acquisition process – allowing them to immediately fulfil loans,” said the company.

Credit score is a data-driven metric used by banks worldwide to measure the economic health of an individual. A credit score, also known as a credit rating, is a number that reflects the likelihood of the paying credit back. Lenders like banks and credit card companies will look at the credit file when they calculate a person’s credit score, which will show them the level of risk in lending. The higher the credit score, the better the chances of being accepted for credit, at the best rates.

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Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of,,, and writes regularly for, Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.