Guide to Using Twitter for Trading – Part 2

Screen-Shot-2014-09-12-at-09.17.04 Guide to Using Twitter for Trading - Part 2

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Do’s – Tips on what you should do when using Twitter for trading

Given how important Twitter is and how useful it can be, it is essential that all businesses hop on-board and sign up as fast as they can to give themselves the extra edge that is so greatly needed in a world that is constantly evolving and looking for the next best thing. The good news is that this is extremely easy to do and hardly takes up any time at all.

The first and foremost thing that one should keep in mind while signing up to Twitter is to provide all the information that is being asked for. Also, take extra care to make sure that whatever details you submit via the online registration page are true down to the last bit; otherwise, this can have a range of repercussions, which includes legal actions. It is also worthwhile to check twice for any spelling mistakes or capitalization errors, especially where the name is concerned. This is so that people do not have difficulty finding your account. For the same reason, it is also highly recommended that one does not use abbreviations or acronyms unless they have come to be commonly associated with you or your company. If you do make such a mistake, it is nothing to be worried about as Twitter will allow you to change minor details later on as well.

Once the account has been set up, all that remains is to learn how to use it. Although it can seem a little confusing initially, it is really quite simple and usually does not require too much time. Twitter has a separate section with helpful details; here, you can find answers to any questions that you may have. Once all of these steps have been cleared, you are free to begin using Twitter to your advantage.

For those who are new to this public forum, the best strategy would be to begin by adding volume to your profile. Introduce yourself to the millions of users who are now just a “tweet” away from you by uploading a brief background. The more they get to know about you and what it is that you do, the keener they will be to stay regularly updated. Building a loyal readership is perhaps the biggest challenge but since this is also pretty much the main goal and purpose of joining a social network, it is imperative to focus on this.

It is advisable that, before posting anything, there should be a formally developed plan that dictates the guidelines along which all material should be developed and uploaded. It is best to tweet short and understandable text, especially if your target population is characterized by such language. Otherwise, people may lose their interest. The text should also not be padded with unnecessary points. This will pull focus away from the fundamental messages that you actually wish to convey.

When using Twitter for these purposes, it is also important to remember that you must utilise Twitter regularly in order to remain relevant. This means that several tweets a day will help you to reach out to a larger audience. This technique will also prevent people from missing on focal tweets, preventing them from becoming alienated from you or your company in the future. At this point, it makes perfect sense to discuss the all-important “Twitter hash tag.”

By attaching a hash tag to keywords and certain phrases in your tweets, you can make it easier for people to search for all related items. This way they will not have to look too hard and you will not have to put in too much extra effort to keep reiterating the same things repeatedly just so people can come across it. This clever little tool will also allow you to collaborate with others (if you wish to mention them in your tweets) and link you to their followers, who can then get to know about you if they did not already.

Remember to keep a few objectives in mind before posting because this will help you to streamline what exactly you want to say. One of the main objectives should be to build long lasting relationships with the public. Hence, keep an open mind and be receptive to questions, especially the more difficult ones. Do not forget that since this is a social media platform, whatever your response is to a certain individual’s comments or questions, everyone else has the freedom and access to read it too. In fact, it can often be beneficial to use the insight that such comments provide and use it constructively. Criticism should be well received along with any suggestions that people have to offer because how someone chooses to react to such things can play a huge role in shaping public opinion regarding them. Thus, it is crucial that one maintains a formal code of conduct as well as a polite and helpful tone.

Since Twitter works in real-time and items are constantly being added and deleted, one should have a person or team who can devote sufficient time to fit into this landscape. They should keep a track of how things are progressing and what the specific shortfalls are, if any. All queries and concerns posted by those who follow you on Twitter should be handled in a timely fashion because users will inherently be expecting this from anyone who chooses to represent themselves using modern social media.

Finally, using Twitter does not and should not be limited to one’s own account or one’s own Twitter feed. One of the biggest assets that it can provide you with is information regarding your competitors and their actions. If they also have a Twitter campaign then you can simply check their work out by visiting their account to see what kinds of policies they have currently put into practice. Use their progress and responses to improve your own online presence.