Homegrown Malawian financial services provider FDH Bank claimed nine CIM Marketing Excellence Awards at a ceremony staged at Blantyre’s Amaryllis Hotel.
The CIM Marketing Excellence Awards are an annual event that recognises outstanding companies, individuals, and agencies that play an important role in the marketing and communications industry.
FDH Bank received a staggering nine awards at the event, namely:
- Marketer of the Year (Levie Nkunika)
- Marketing Campaign of the Year
- Most Improved Brand of the Year
- PR Project of the Year
- Commercial of the Year (Print)
- Youth Development Award of the Year
- Life Changing Brand of the Year
- Marketing Game Changer of the Year
- CSI Project of the Year
About FDH Bank
FDH Bank prides itself on offering seamless, one-stop financial solutions to suit the diverse needs of its private and commercial clients. This leading Malawian bank offers a wide variety of innovative products, including Executive Loans Schemes, Kutapa Khashi Loans, Ufulu Digital Accounts, Mortgages, and FDH One Click.
FDH Mobile Banking is a ground-breaking service that enables customers to access banking services via their mobile device to complete a variety of transactions. Customers can access the service by dialling *525# from their mobile and registering their FDH ATM Card, or alternatively by submitting a FDH Mobile application form at their local FDH Bank service centre.
FDH WhatsApp Banking is a revolutionary new app that brings convenience and simplicity to FDH Bank customers. Launched in December 2019, the service enables customers to access mobile banking services, completing transactions safely and securely online via their WhatsApp chat.
As FDH Bank Public Relations Officer Lorraine Lusinje explained at the FDH WhatsApp Banking launch, FDH Bank is a champion of growth throughout Malawi. It recognises the integral role technology plays in the banking industry today, facilitating development and financial inclusion, particularly in an age where WhatsApp has grown to become not just a basic means of communication, but also a business tool.
FDH Bank is committed to expanding its digital product range, harnessing mobile technology to increase financial inclusion throughout Malawi. With under 20% of Malawians enjoying access to traditional banking services today, FDH Bank is playing an integral role in government efforts to promote accessibility to financial services across the entire nation. Accounting for approximately 15% of the market share, FDH Bank seeks to expand its range of digital tools, particularly mobile, to increase customer engagement, anytime, anywhere.
As William Mpinganjira explained in an interview with Technology Magazine, over time, it is predicated that traditional brick and mortar bank branches will disappear as customers become increasingly tech savvy. This could create significant benefits in terms of boosting economic development, as well as enabling customers to make better use of their time.
William Mpinganjira concluded that investment in digital products is vital for innovators of the banking world, particularly in partnership with mobile telecommunications operators and fintechs, to advance Malawi’s banking sector.