Follow up after a meeting is considered a key to the successful transformation of fruitful discussions into quantifiable business results. Although emails and calls are not irrelevant, they can be easily dissolved in the flow of a busy work routine. Promotional products offer a physical means of reinforcing your message, creating a lasting effect and not letting the evidence die out once the meeting is over. These objects can be used well and contribute to clarity, professionalism, and building relationships without making one look over-the-top or impersonal.
Purpose
The main idea behind consuming promotional items during follow up is to remind about the conversation and the potential value provided. Being a carefully selected object is a way to relate the meeting and something practical so that the recipient can remember the discussion naturally in the middle of the working day. This strategy enhances sustainability and makes your message not disappear through digital communication only.
It is also worthwhile to have promotional items as an opportunity to stress some important things that were discussed at the meeting. They assist in keeping track of the next steps when being in line with your brand and meeting goals and are indicators of attention to details. It is a very slight reinforcing aspect that may be particularly useful when it comes to longer decision making processes where the consistency counts.
Timing
Promotional products must be included in post meeting follow up at the right time. It may be generic to send an item too early, and it may also be lost in time too long. Preferably, the product must come soon after the meeting, when discussions are still fresh and action items considered.
Quick delivery is an indicator of order and observation of the time of the recipient. It also establishes a definite connection between the meeting and the follow up gesture. The timing, combined with a short personalized message, makes your brand responsible and caring.
Relevance
The relevance will ascertain whether the promotional product will help the company to follow up or background clutter. Gifts are expected to be based on the role or industry of the recipient or the occasion in which the meeting is taking place. Working products in professional settings are more likely to create a repeated exposure and high recall.
Relevance is improved, though it does not need complexities. A basic branding, associated with the issue of the meeting, can be more effective than the general promotional messages. Even such opportunities as t shirt printing could be useful in the case when the design corresponds to the tone of a brand and the stage of the relationship, as well as is not a generic gift.
Professional Image
The promotional products also impact the perception of your brand following the meeting. Quality products indicate that you are a professional and it helps build trust in your company. The credibility can be broken by poor quality or inappropriate products and distracting the intended message.
One of the examples of a promotional category is corporate clothing, which helps to support a professional image when selected properly. Branded outerwear, discreet apparel or other items can be used to support brand presence and still be suitable in a business attire. This will be aimed at improvement of perception, rather than eclipse the relationship.
Message Reinforcement
Good follow up links the promotional product with a definite message or follow up. It can be done by packaging, by a note accompanying it or there may be a hint of an image referring to the discussion in the meeting. The product also becomes a part of the story not an independent object.
It enhances the retention of the message when recipients relate the product with a certain idea or solution that is being discussed. This also makes the follow up focused and purposeful, and promotes continuous dialogue without necessarily having to refer to repetitive outreach.
Relationship Value
Promotional products lead to relationship building in the long run in addition to the immediate implications. Care, effort and consistency in thoughtful follow up activities are vital elements of trust when doing business. With time, these tiny gestures become acquaintances and favorable identification.
Promotional products will be effective in follow up, as they will make it feel considerate instead of transactional. When incorporated into a larger communication strategy, they conquer participation, build worth, and assist meetings to convert to long-term progress.
Peyman Khosravani is a global blockchain and digital transformation expert with a passion for marketing, futuristic ideas, analytics insights, startup businesses, and effective communications. He has extensive experience in blockchain and DeFi projects and is committed to using technology to bring justice and fairness to society and promote freedom. Peyman has worked with international organizations to improve digital transformation strategies and data-gathering strategies that help identify customer touchpoints and sources of data that tell the story of what is happening. With his expertise in blockchain, digital transformation, marketing, analytics insights, startup businesses, and effective communications, Peyman is dedicated to helping businesses succeed in the digital age. He believes that technology can be used as a tool for positive change in the world.
