Online businesses are booming, but this growth also means fierce competition. A few months ago, when I stepped into e-commerce as a Hispanic, I always felt out of place.
The major issue was that I was living in the US, and my exposure was limited.
This is where I started searching for the e-commerce businesses with Hispanic owners. After just a few months of research, I realized that not only were there a lot of Hispanic business owners in the e-commerce market, but Spanish speakers were using their language as an advantage.
So, if you are an E-Commerce business owner who is thinking about stepping into the business or you are a business owner struggling with your work, keep reading. This write-up will cover some of the best ways Spanish speakers can use their language to their business advantage in the US.
Offer Hispanic Customer Support
Let’s start with a very basic requirement that helps every business, regardless of its niche or target audience – Customer Support.
If you are a Spanish-speaking business owner, you can use customer support to your advantage.
How?
Well, most businesses working within the US only focus on English customer support. However, utility-based services and businesses with a wider audience who want to target all communities try to utilize language to attract the audience.
For instance, Xfinity is an internet service provider working within the US. The brand has a solid presence and offers its services to everyone regardless of their ethnicity, language, or culture.
To attract the largest minority within the US, the company has dedicated Xfinity Servicio al Cliente en español. This guides Spanish-speaking customers as well as works as a great source of marketing.
Get Access to the Hispanic Market Places
Accessing the Hispanic marketplace is not easy for non-Spanish speakers.
While most of the third-party Hispanic marketplaces do not limit the users, sellers, or buyers, they generally market their products in Spanish. Therefore, if someone wants to sell or buy via these platforms, they must know the basics.
However, keep in mind that if you are a Spanish speaker, you will have an advantage over the native English speakers.
How?
Well, once you have access to the Hispanic marketplace, you can easily buy products that are high in demand. Moreover, being fluent in Spanish will offer you better bargaining power that will help you get better prices.
Work With Hispanic Business Owners
In the business world, having a mentor means you have a Godfather to take care of you. However, not everyone is lucky.
Most of us come from struggling families where there are no business ties and networking is quite limited.
But everyone wants a mentor, right?
Hispanics are very family-oriented. Even when it comes to business, they prefer people who can at least speak Spanish for fluent communication.
Moreover, they maintain a decent inner circle, so their communication is quite limited. While most of these people are traditional and do not use technology, the upcoming generation is very well versed in technology and uses social media as well.
If you are a business owner fluent in Spanish, you can easily use this to your advantage.
From helping others with the business to getting access to confidential tips for boosting your business, you can also work with Hispanic business owners who can teach you about their work.
Attend Expo Events
Trade and expo events are quite common in the US. Most of the people attend these events regularly just to get familiar with the ongoing trends. These events are generally advertised online, and anyone with a business background can easily attend them without any invitation.
As a Spanish speaker, you can use this to your advantage and start networking at these events. Eventually, you can get familiar with different people working within your niche, their business operations system, and their overall working process.
Moreover, networking is a great way to get familiar with the pitfalls of the business and navigate through the basic business issues. Moreover, these expo events are a great way for business owners and buyers to get good-quality products at affordable rates.
Use Translation Extensions
Running a business online means you are offering your services to everyone. So, language should not be an issue.
However, in the case of buying and selling, if you can only speak Spanish, this might limit your options. This is where you will need translation extensions.
Most of the websites today come equipped with translation add-ons. The user just needs to adjust the settings, and the whole website will be translated into their required language instantly.
This tool is not just good for the buyers who want to access products from other regions, but also for the sellers who are trying to target a wider audience and customers from other parts of the world.
Simply put, buying and selling are not limited to just one language. Most of the things we use today are made in China, but they are sold everywhere in the world. The only thing is that China has successfully learned to communicate with the world via translators.
In case you are a Spanish speaker and cannot afford a translator, the above-mentioned tips can help.
