Thinking about Fisher Investments for your money? It’s a big decision, and lots of people are looking into it, especially with all the ads you see these days. Fisher Investments manages a ton of money for a lot of clients, but is it the right fit for you? We’ll break down what they do, how they work, and what people are saying in fisher investment reviews, so you can figure out if they’re a good option before you commit.
Key Takeaways
- Fisher Investments, founded by Ken Fisher, focuses on personal wealth management with a tailored, active approach to investing.
- The firm generally requires a minimum of $500,000 to $1 million in investable assets, targeting high-net-worth individuals.
- Fisher Investments charges fees typically between 1.0% and 1.5% of assets under management, which is slightly above the industry average.
- Client experiences with Fisher Investments vary, with some praising customer service and tailored strategies, while others mention aggressive sales tactics or misaligned goals.
- The firm has received industry awards and recognition, but its online platform is basic, mainly providing account status rather than direct trading capabilities.
Understanding Fisher Investments: An Overview
Fisher Investments is a well-known name in the financial advisory world, managing a significant amount of assets for a large client base. Founded back in 1979, the firm has grown quite a bit since then. It’s primarily focused on helping individuals and institutions grow their wealth through personalized investment strategies.
What is Fisher Investments?
Fisher Investments is a global money management firm. They provide personal wealth management services, which means they help individual investors plan for their financial future and manage their investment portfolios. Beyond individuals, they also work with businesses and institutions, offering services like 401(k) plans and other institutional investment solutions. The firm manages a substantial amount of assets, serving a wide range of clients.
Who Founded Fisher Investments?
The company was established by Ken Fisher. He’s not just the founder; he’s also a recognized figure in the investment community, having written a regular column for Forbes magazine for many years. His background in investment theory and writing has shaped the firm’s approach since its inception.
Fisher Investments’ Core Mission
The main goal of Fisher Investments is to assist clients in reaching their financial objectives. They aim to do this by providing tailored investment solutions, giving a high level of attention to each client, and maintaining a clear fee structure. The firm emphasizes a personalized approach, adapting strategies to fit the unique circumstances and goals of each investor they work with.
Fisher Investments Services and Client Focus
What is Fisher Investments?
Fisher Investments is a global money management firm that provides portfolio management and financial planning services. They work with individuals and institutions to help grow and manage their assets. The firm focuses on creating personalized investment strategies designed to meet specific client goals.
Who Founded Fisher Investments?
Fisher Investments was founded in 1979 by Ken Fisher. He is a well-known investor and author, recognized for his contributions to financial strategy and market analysis. His background and investment principles heavily influence the firm’s approach.
Fisher Investments’ Core Mission
The core mission of Fisher Investments revolves around helping clients achieve their long-term financial objectives through tailored investment strategies and dedicated client service. They aim to provide clear, research-backed advice and actively manage portfolios to adapt to changing market conditions. The firm emphasizes a client-centric approach, focusing on building lasting relationships based on trust and performance.
Fisher Investments offers a range of services aimed at different client needs:
- Personal Wealth Management: This includes designing and managing investment portfolios for individuals, focusing on retirement planning, wealth accumulation, and capital preservation. They create customized portfolios based on each client’s unique financial situation, risk tolerance, and goals.
- Business and Institutional Offerings: For businesses, Fisher Investments provides services such as 401(k) solutions and institutional investing. These services are designed to help organizations manage their retirement plans and investment assets effectively.
- Target Clientele and Minimum Requirements: Fisher Investments primarily serves high-net-worth individuals. While the stated minimum investment requirement is typically $1,000,000 in investable assets, they may consider clients with less on a case-by-case basis. The firm looks for clients who align with their long-term, goal-oriented investment philosophy.
Fisher Investments’ Investment Philosophy and Approach
Fisher Investments operates with a distinct investment philosophy centered on creating personalized strategies for its clients. They don’t believe in a one-size-fits-all approach, instead opting for a flexible and active management style. This means they adjust portfolios based on current market conditions and their outlook for the future. The firm’s approach is built on a few core principles designed to meet long-term client objectives.
Tailored Portfolio Design
At its heart, Fisher Investments focuses on building portfolios that are specifically crafted for each individual client. This isn’t just about picking stocks; it’s about understanding your unique financial situation, your goals, and how much risk you’re comfortable with. They consider factors like your time horizon for investing, your need for income, and any other assets you might have outside of what you’re investing with them. This detailed assessment forms the basis for creating a portfolio that’s meant to work specifically for you.
Active Management Strategy
Fisher Investments employs an active management strategy. This means they don’t just set a portfolio and leave it. Instead, they actively monitor market trends and economic conditions. When they see changes that could impact your investments, they make adjustments. The idea is to be responsive to the market, aiming to capitalize on opportunities and mitigate potential downsides. This contrasts with a more passive approach that might simply track a market index.
The Role of the Investment Policy Committee
The firm’s investment decisions are guided by an Investment Policy Committee. This group takes a top-down view, starting with broad asset allocation decisions. They believe that how your money is divided among different asset classes (like stocks, bonds, and cash) is the biggest factor in how your portfolio performs over time. Once the overall asset allocation is set, they then look at more specific investment choices within those categories, considering things like geographic regions and market sectors. This structured process helps ensure that the investment strategy remains aligned with the firm’s overall market outlook and the client’s specific needs.
The firm’s commitment to a dynamic approach means they are constantly evaluating the economic landscape to make informed decisions about client portfolios.
Here’s a look at how they structure portfolios:
- Equity Accounts: Primarily use common stocks and cash. The focus here is on growth through stock ownership.
- Fixed-Income Accounts: Utilize various types of bonds and cash. This is generally for clients seeking more stability and income.
- Blended Accounts: Combine both stocks and fixed-income instruments with cash. This offers a mix of growth potential and risk management.
Evaluating Fisher Investments: Fees and Costs
![]()
Understanding the Fee Structure
When you’re looking at financial advisors, figuring out how they get paid is a big deal. Fisher Investments works on a fee-only basis, which means their income comes directly from the percentage of assets they manage for you. This is generally seen as a good thing because it means their success is tied to yours – they make more money when your portfolio grows. They don’t earn commissions from selling specific products, which can help avoid conflicts of interest.
Fisher Investments uses a tiered fee structure. This means the percentage you pay decreases as your total assets under management increase. It’s a bit like how income tax brackets work.
Average Fees and Industry Comparison
Fisher Investments’ fees are generally a bit higher than the industry average, especially when you compare them to advisors who might use a more passive investment strategy. Their annual management fees typically range from 1.00% to 1.50% of your assets. For smaller accounts, say under $1 million, the fee is usually a flat 1.50%. As your assets grow, the percentage charged on the higher amounts goes down.
For example, if you have $1 million, you might pay 1.25%. If you have $5 million, the first million could be at 1.25%, and the next $4 million at a slightly lower rate, like 1.125%. For accounts over $5 million, the rate can drop to 1.00% on the amount exceeding $5 million. This progressive structure means that while the percentage might seem high initially, the overall rate for very large portfolios can become more competitive.
It’s worth noting that these management fees don’t usually include other potential costs. You might also encounter trading commissions or fees charged by third-party custodians, or expenses related to specific investments like ETFs or structured notes. Fisher Investments states these additional fees are not paid to them directly.
Transparency in Fee Practices
Fisher Investments aims for transparency in how they charge clients. They don’t have hidden fees, meaning the management fee is clearly stated. However, understanding the total cost of investing involves looking beyond just the management fee. It’s always a good idea to ask your advisor for a full breakdown of all potential costs associated with your specific investment plan.
It’s important to remember that higher fees don’t automatically mean better results. The decision to pay a premium often comes down to whether you believe the advisor’s specific investment strategy and services justify the cost. For some, the active management approach and the guidance from Fisher’s Investment Policy Committee are well worth the extra expense. For others, a lower-cost, passive strategy might be more appealing.
Here’s a general idea of how their fees might look for larger accounts:
| Assets Under Management | Annual Management Fee |
|---|---|
| First $1 million | 1.25% |
| Next $4 million | 1.125% |
| Over $5 million | 1.00% |
Keep in mind that these are examples, and actual fees can vary based on the specific account type and services provided.
Client Experiences and Fisher Investments Reviews
![]()
When you’re thinking about where to put your money, hearing what other people have gone through can be pretty helpful. Fisher Investments gets a lot of attention, and like most big financial firms, people have different experiences with them. Some clients really like the personal touch and feel their portfolios are well-managed.
Many clients report positive interactions with their assigned advisors, appreciating the regular communication and the firm’s proactive approach to market changes. Others, however, have mentioned that the process can feel a bit standardized, especially at the beginning. It seems like the initial setup might involve fairly common portfolio allocations, even if the firm aims for customization later on.
Here’s a quick look at what people often say:
- Praise: Clients frequently mention good customer service and advisors who explain investment strategies clearly. Some also note that their investments have performed well.
- Criticism: Some reviews point to the firm being quite sales-focused. A few clients have felt their financial goals weren’t perfectly matched by the investment strategies used.
- Minimums: It’s worth remembering that Fisher Investments typically requires a significant amount to invest, which can be a barrier for some.
It’s important to remember that financial advice is a very personal thing. What works well for one person might not be the best fit for another. Your own financial situation, goals, and how you prefer to work with an advisor all play a big role in whether a firm like Fisher Investments will be a good match for you.
Ultimately, while many find Fisher Investments to be a solid choice for managing wealth, it’s always a good idea to compare it with other options and see what feels right for your specific needs.
Fisher Investments: Technology and Accessibility
Online Platform Capabilities
Fisher Investments provides clients with access to an online portal where they can check on their accounts. This platform is designed to give you a look at your portfolio’s status and personal information. However, it’s important to note that this system isn’t set up for you to make trades directly. If you want to buy or sell investments, you’ll need to connect with your assigned financial advisor to get that done. Think of the website more as a window into your account rather than a place where you manage transactions yourself.
Client Communication Methods
When it comes to talking with your advisor, Fisher Investments uses a few different ways to keep in touch. Besides the usual phone calls, they also offer online video meetings. This gives you options depending on what works best for you. The firm emphasizes that they work closely with clients to keep assets and data safe, and they keep an eye out for any unusual activity.
Accessing Account Information
Getting to your account details is pretty straightforward. Once you’re signed up with Fisher Investments, you’ll get login information. Using these details, you can see personal information about your accounts and how your portfolio is doing. As mentioned, any actions you want to take with your investments will need to go through your financial advisor. They are the point person for managing your portfolio’s day-to-day activities.
Awards and Recognition for Fisher Investments
Fisher Investments has received attention from various industry publications over the years. These recognitions can offer a glimpse into how the firm is viewed within the financial advisory space.
Industry Accolades
Fisher Investments has been noted on several lists compiled by financial news and advisory platforms. For instance, the firm has appeared on SmartAsset’s rankings of top financial advisor firms in the U.S. Additionally, it has been recognized in specific regional lists, such as "Top Financial Advisors in Texas" and "Top Financial Advisors in Plano, Texas."
Recognition in Financial Publications
Beyond general rankings, Fisher Investments has also been acknowledged in specific publications. The firm was included in CNN Underscored’s "Best Financial Advisors" list for 2024. Furthermore, it was named to Kiplinger’s 2024 Readers’ Choice Awards list in the Wealth Managers category.
While awards and rankings can be a useful starting point, it’s important to remember that they represent one perspective. It’s always a good idea to look at a variety of sources and consider your own needs when choosing a financial advisor.
It’s worth noting that the firm’s founder, Ken Fisher, has also been recognized for his contributions to the investment world. Investment Advisor Magazine has named him one of the 30 most influential figures in the investment advisory business for the past three decades. This long-standing recognition from a trade publication highlights his sustained presence in the industry.
Final Thoughts on Fisher Investments
So, after looking at everything, Fisher Investments seems to be a firm that works well for a specific type of investor. They focus on managing money for people with significant assets, generally a million dollars or more, and they offer a lot of personalized attention. Their approach involves actively managing portfolios, which means their team is constantly looking at the markets to make adjustments. This active management, along with what many describe as strong customer service, comes with fees that are a bit higher than what you might find elsewhere. Customer reviews are pretty mixed; some folks are really happy with how their investments are doing and the service they get, while others feel it’s too sales-focused or that the advice isn’t as tailored as they’d hoped. Ultimately, whether Fisher Investments is the right choice really depends on your personal financial situation, how much you have to invest, and if you’re comfortable with their fee structure and active management style. It’s always a good idea to compare them with other options out there to make sure you’re picking the best fit for your financial journey.
Frequently Asked Questions
What exactly is Fisher Investments?
Fisher Investments is a company that helps people manage their money and investments. It was started by Ken Fisher a long time ago and now helps lots of people all over the world grow their savings.
Who is Fisher Investments for?
This company mostly works with people who have a good amount of money to invest, usually $500,000 or more. They create special plans for these individuals to help their money grow.
How does Fisher Investments decide where to put money?
Fisher Investments has a team that studies the economy and markets. They use this information to decide which investments are best and adjust client portfolios regularly to try and get the best results.
What are the costs involved with Fisher Investments?
Fisher Investments charges a fee based on a percentage of the money they manage for you. These fees are a bit higher than what some other companies charge, but they say it’s for their special way of managing money.
What do people say about Fisher Investments?
Reviews are mixed. Some clients are very happy with how their investments have grown and the service they receive. Others feel the company is too focused on selling and not enough on personal advice.
Can I manage my investments online with Fisher Investments?
You can see your account information online, but Fisher Investments’ website isn’t set up for you to make trades yourself. You’ll need to talk to your advisor for any actions related to your accounts.

Peyman Khosravani is a global blockchain and digital transformation expert with a passion for marketing, futuristic ideas, analytics insights, startup businesses, and effective communications. He has extensive experience in blockchain and DeFi projects and is committed to using technology to bring justice and fairness to society and promote freedom. Peyman has worked with international organizations to improve digital transformation strategies and data-gathering strategies that help identify customer touchpoints and sources of data that tell the story of what is happening. With his expertise in blockchain, digital transformation, marketing, analytics insights, startup businesses, and effective communications, Peyman is dedicated to helping businesses succeed in the digital age. He believes that technology can be used as a tool for positive change in the world.