Queens Park Rangers (QPR) has signed a sponsorship deal with TokenFi ahead of the 2025–2026 EFL Championship season. TokenFi becomes QPR’s Official Partner and Training Kit Sleeve Partner, with branding across training wear and Loftus Road Stadium. The partnership includes digital activations and collaboration with TokenFi’s associated brands, Floki and Valhalla, exploring fan engagement through tokenisation.
Queens Park Rangers Football Club has confirmed a new sponsorship agreement with TokenFi, a global platform specialising in asset tokenisation, ahead of the 2025–2026 EFL Championship season. The partnership marks a significant step for both organisations as blockchain technology becomes increasingly relevant within sport.
Under the terms of the agreement, TokenFi becomes QPR’s Official Partner and Official Training Kit Sleeve Partner. The TokenFi logo will feature on the training wear of the first-team squad, coaching staff, and the manager. Branding will also be visible throughout Loftus Road Stadium, including LED advertising boards, dugout headrests, hospitality lounges, and across club media backdrops.
The partnership extends beyond physical visibility, with both organisations planning a series of digital activations. These will include email campaigns, matchday graphics, newsletters, and the release of a dedicated partnership announcement video.
A new phase of fan engagement
QPR emphasises that the partnership supports its broader strategy of enhancing connections with supporters across the globe. Speaking on the collaboration, Euan Inglis, QPR’s Commercial Director, says:
“By embracing tokenisation, we are redefining how fans engage with the club. This partnership aligns with our goal of connecting with supporters globally in innovative ways.”
TokenFi echoes this focus on innovation and accessibility, highlighting the opportunity to bring fans closer to the club’s journey through blockchain-based solutions. Pedro Vidal, Community Relations Officer at TokenFi, states:
“This partnership empowers fans to take part in QPR’s journey through tokenisation. We are excited to collaborate with QPR in shaping the future of fan engagement.”
Associated brands and future opportunities
As part of the deal, the partnership also opens avenues for engagement with TokenFi’s associated brands, including Floki and Valhalla. Both organisations confirm that there is potential for extended collaboration in future seasons, with discussions already pointing towards opportunities in the 2026–2027 campaign.
TokenFi has established itself as a prominent player in the tokenisation industry, offering an accessible, no-coding-needed platform that enables individuals and organisations to tokenise assets. The company’s mission is to simplify and broaden the use of blockchain technology, ensuring that tokenisation is both practical and scalable.
The QPR–TokenFi agreement introduces a new dimension to sponsorships in professional football, combining traditional branding with forward-looking technology. Both parties confirm their commitment to exploring new initiatives throughout the term of the partnership, underscoring the shared ambition to create meaningful engagement with fans.
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